Paul Zimmermann is back on In The Harbor. The co-owner of Matick Auto Group first joined the show on episode #11, and a lot has changed since then. His dealership group has now won Chevy Dealer of the Year for the 11th time in 12 years, they're opening a state-of-the-art two-story glass car wash in Southfield, and the EV market looks completely different now that the federal tax credit has expired.
Jason and Paul get into what it actually takes to compete in one of the most saturated car markets in the country. They talk about why Matick invested in a massive car wash instead of just selling more vehicles, how online buying has reshaped the sales process (65 to 90 percent of buyers now start online), and Paul's philosophy on hiring for emotional intelligence over IQ. The conversation also covers gas prices, data privacy concerns around Chinese-made EVs, and a bold Michigan football prediction.
Paul Zimmermann is co-owner of Matick Auto Group, a Chevrolet, Buick, GMC, and Toyota dealership group in Metro Detroit and operator of Michigan's largest car wash business.